If It Makes Money, It’s Not a ‘Cost’!
Here is what I ask to do: Read the following examples, commit them to memory, and whenever you hear or see someone using the phrase “environmental cost” inappropriately, offer them a gentle correction. Or a firm correction. Or, if you think this is what they respond to best, offer them a derisive sneer and say, “My, you obviously skipped a few days during your introductory course in economics, didn’t you?”
justinª